It all started with the opening of an independent retail store in Aarhus, Denmark, in 1997, which has now become an international fashion brand. Minimum is the result of a shared desire to design fashionable clothing at affordable prices, while focusing on details and quality to offer clothes that suit you well. Their spacious industrial headquarters currently employs more than 50 ambitious people who are dedicated to creating a secure workspace, creating great products, and maintaining and developing a strong business.